Tcho is a Japanese prefix that means "mega," "ultra," or "super." In other words, cho kawaii is translated as super cute, while cho kako ii is ultra good-looking. There's a new line of artisanal chocolates from San Francisco called Tcho. I don't know how the founders derived the name. The packaging is playfully stylish, matching the size and palette of my Comme des Garcons wallet. The bright pinwheel on the back indicates the different flavors: chocolatey, nutty, earthy, floral, fruity, citrus. Thanks to my friend Mai, who is also pictured on the company's Web site, I got samples of nutty and fruity. I had assumed there would be little bits of nuts and fruits, a la Scharffen Berger's cacao nibs. But Tcho's square-shaped chocolate bar was smooth and rich. Very subtle. The percentage of cacao fell just shy of the 70 percentile needed to make it good for you in terms of the concentration of antioxidants. Personally, I prefer my chocolate to have more character and depth. Still, Tcho is the hip, indie rocker equivalent to Hershey's Rolling Stones and Scharffen Berger's Coldplay.
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